Personal Project / 2023
Brew Town Shenzhen Visual Identity
雪花啤酒小镇视觉识别系统，以小镇活力、热情、多元的商业业态为灵感来源，提供了立体、多面的 Logo 及与其匹配的多彩几何辅助图形系统与装置系统。The visual identity system for **Snow Beer Town** draws inspiration from the town’s vibrant, welcoming character and diverse mix of commercial activities. The resulting identity features a dimensional, multifaceted logo, complemented by a colorful system of geometric graphic elements and spatial installations.
- Category
- Logo & Visual Identity
- Role
- Visual Identity Design
- Services
- Visual Identity
- Tools
- —
- Duration
- 2023
Project Overview
以地中海阳光小镇的色彩为来源，将多彩与光感的视觉感受引入小镇空间，为时尚运动、美食啤酒、车行酒吧等多种业态匹配各自对应的色彩体系。Inspired by the vibrant palette of Mediterranean seaside towns, the visual identity brings a sense of color, light, and warmth into the urban environment. Distinct color systems were developed for the town’s diverse commercial programs—including fashion and sports, food and craft beer, and automotive-themed bars—creating a cohesive yet differentiated visual experience across the destination.
Gallery