PersonalWorks

Selected personal and collaborative projects across digital design, brand systems, 3D and interactive experiences.

PROJECTS DEVELOPED THROUGH INDEPENDENT RESEARCH, DESIGN AND TECHNICAL EXPLORATION.

以岭子煤矿一个虚构职工家庭的家庭空间为切入视角,通过融入涌现式叙事,以网页为媒介提供第一人称三维探索体验。Taking the domestic space of a fictional workers’ family at Lingzi Coal Mine as its narrative point of departure, the project incorporates emergent storytelling to create a first-person, three-dimensional exploratory experience delivered through the web.

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雪花啤酒小镇视觉识别系统,以小镇活力、热情、多元的商业业态为灵感来源,提供了立体、多面的 Logo 及与其匹配的多彩几何辅助图形系统与装置系统。The visual identity system for **Snow Beer Town** draws inspiration from the town’s vibrant, welcoming character and diverse mix of commercial activities. The resulting identity features a dimensional, multifaceted logo, complemented by a colorful system of geometric graphic elements and spatial installations.

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以 SDG 15.9 目标为内容的复杂交互叙事,通过互动游戏体验进行信息传达,并研究如何构思和设计复杂互动作品,使其成为有力的交流系统。 An interactive narrative project centered on UN Sustainable Development Goal 15.9, exploring how complex interactive experiences can communicate information effectively. The project investigates the conception and design of interactive systems that transform engagement into a powerful medium for communication.

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为黑珍珠餐厅“古冬”在南京德基广场的新店更新店面品牌视觉,基于文化古城南京的历史背景和新店的南洋风格,设计结合“梅花”与“雨燕”的全新主题纹样。 For the new Gudong restaurant at Deji Plaza, Nanjing, we refreshed the brand's storefront visual identity. Drawing inspiration from Nanjing's rich historical heritage and the restaurant's Nanyang-inspired interior, we created a new signature graphic motif that combines the plum blossom—the city's iconic flower—with the swift, forming a distinctive visual language for the new location.

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为初创宠物与生活品牌力比多 Libido 设计初期产品外观、圣诞礼盒及品牌视觉识别系统,为基础款生活注入流淌的灵感,提供有温度、有创意的人宠生活与家居产品。 Designed the initial product appearance, Christmas gift collection, and visual identity system for Libido, an emerging pet and lifestyle brand. The identity brings a sense of fluid inspiration to everyday essentials, creating warm, thoughtful, and imaginative products that enrich life for both people and their pets.

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为收藏级可动人偶品牌 INART 完成品牌视觉形象升级,以炼金术中金属熔化的流动意象为核心视觉语言,在稳定、精美、严谨、诗意的品牌调性中寻求微妙平衡。

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歌手 jungleZ 的《复生 / Left Alive》音乐专辑设计。

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清华大学美术学院培训中心是清华大学美术学院对外开展非学历教育的培训和管理机构。本项目为培训中心设计基础视觉识别系统。

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米兰理工大学“应用于网页和应用程序的人体工程学设计”课程的小组训练项目,通过分析现有网站的可用性,并根据研究结果进行改良性再设计。

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气候图像地图是一个基于网页的地图工具,希望通过来自世界各地的视觉图像层探究现有气候问题;项目分析网络环境中图像位置被错误使用的情况。

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这个推测性项目在全球变暖持续恶化的反乌托邦世界观下,讨论未来社区可能出现的自发抵抗性设计实践,关注自下而上的问题解决方式与当地社区的复原力。

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城市是一间巨大的便利店,使白领更容易肥胖的城市生活方式和文化是其制造、兜售的商品。本项目虚构“全自动肥胖便利店”,以便利店食品包装为叙事媒介,借用重复购买场景讨论城市白领群体肥胖的社会性成因。

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2021 至 2023 年期间完成的字体与图标设计合集。

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