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Personal Project / 2025
Gudong Nanjing Brand Visual Identity
为黑珍珠餐厅“古冬”在南京德基广场的新店更新店面品牌视觉，基于文化古城南京的历史背景和新店的南洋风格，设计结合“梅花”与“雨燕”的全新主题纹样。 For the new Gudong restaurant at Deji Plaza, Nanjing, we refreshed the brand's storefront visual identity. Drawing inspiration from Nanjing's rich historical heritage and the restaurant's Nanyang-inspired interior, we created a new signature graphic motif that combines the plum blossom—the city's iconic flower—with the swift, forming a distinctive visual language for the new location.
- Category
- Logo & Shop Sign Design
- Role
- Brand Visual Design, Signage Design
- Services
- Brand Identity
- Tools
- —
- Duration
- 2025
Project Overview
基于更新后的品牌视觉，为古冬·南京店设计全新的店面招牌。 Building on the refreshed brand identity, we designed a new storefront signage system for Gudong · Nanjing, translating the updated visual language into a distinctive and cohesive street presence.
Gallery